Athletics-Born. Coach-Led. Built for the Future.
Founded by Team GB Masters 800m World & UK Champion Keith Hutchinson, The Extra Yard is now launching nationwide.
Our Story
About The Extra Yard
Founded in Hartlepool, UK by Keith Hutchinson — Team GB Masters 800m World & UK Champion with 20+ years across football and athletics — The Extra Yard was created to bring athletics-based speed training into team sports.
The Extra Yard Group Ltd was incorporated in January 2023. By March 2025, the brand had published its first formal Coaching Guide — a structured framework for session delivery, coach standards, and franchise-ready operations.
Today, The Extra Yard coaches young athletes across six markets in the North of England — and is now launching its U.S. franchise program.
The Future of The Extra Yard
As the brand prepares for U.S. expansion, The Extra Yard has refined its coaching systems, vendor programs, and training programs, building a franchise model that combines authentic athletics pedigree with a low-capex, recurring-revenue business structure. With 59 franchises projected over five years, the opportunity is wide open. For franchise candidates, this is about getting in early claiming the most advantageous territories before competitors arrive.
What We Coach
Speed Mechanics
Form, stride length & frequency
Explosive Power
Plyometrics & resisted sprints
Agility & Lateral
Direction change & reactive footwork
Quickness & Reaction
Acceleration, deceleration, drills